Customizing PMU For Different Facial Structures.

In the world of permanent makeup, customization is key to achieving the best results. At Million Dollar Brows, owned and operated by Ms. Elizabeth Smith, you will find a skilled and experienced professional who understands the importance of customizing PMU for different facial structures. With over 13 years of experience in the beauty industry and expertise in various permanent cosmetic procedures, Elizabeth’s knowledge and background allow her to listen to her client’s needs and provide the best treatment and experience possible. Whether it’s eyebrow microblading, eyeliner, lips, or more, she is dedicated to creating customized PMU that enhances and complements each individual’s unique facial features.

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Table of Contents

Understanding Facial Structures

Facial structures play a significant role in the customization of Permanent Makeup (PMU). Every individual has unique facial features and shapes, and it is crucial to consider these factors when deciding the appropriate PMU technique and design. By understanding the different types of facial structures, PMU artists can enhance their clients’ natural beauty and ensure a harmonious and flattering appearance.

Importance of Facial Structures in PMU Customization

When it comes to PMU customization, facial structures serve as a guideline for determining the most suitable shape and style. By analyzing an individual’s facial structures, such as the shape of the face, eyes, lips, and brows, PMU artists can create designs that complement and enhance the natural features. This customized approach ensures that the final results are balanced, aesthetically pleasing, and tailored to each client.

Different Types of Facial Structures

Facial structures can be categorized into various shapes, including round, square, oval, heart-shaped, and diamond-shaped faces. Understanding these different types is crucial as it helps PMU artists determine the most appropriate techniques and designs for their clients. By considering the unique features of each facial structure, artists can create PMU looks that harmonize with the individual’s face shape and bring out their best features.

Eyebrow PMU for Different Facial Structures

The eyebrows are one of the most vital aspects of facial symmetry, and PMU can help enhance and define them. The shape of the eyebrows should be carefully chosen to complement an individual’s facial structure. Here are some considerations for different facial structures:

Determining the Eyebrow Shape for Each Facial Structure

When determining the eyebrow shape for a client, PMU artists must take into account their facial structure. For round faces, creating high arches can help elongate and add definition to the face. Square faces benefit from soft arches to balance the strong jawline. Oval faces offer versatility, allowing for various eyebrow shapes. Heart-shaped faces benefit from a soft arch or rounded eyebrows to complement the narrow chin. Diamond-shaped faces are best suited with curved eyebrows to soften the angles of the face.

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Considerations for Round Facial Structures

For individuals with round facial structures, creating higher arches in the eyebrows can help create the illusion of a more elongated face. The arched shape breaks up the roundness and adds definition to the face. PMU artists can use techniques like microblading or microshading to create well-defined, arched eyebrows that flatter the round face shape.

Considerations for Square Facial Structures

Square facial structures are defined by a strong jawline and angular features. To soften these angles, PMU artists should opt for softer, more rounded eyebrow shapes with a slight arch. The curved design helps balance the facial proportions and creates a more feminine appearance. Techniques like microblading or ombre brows can be used to achieve this desired shape.

Considerations for Oval Facial Structures

Oval facial structures offer versatility, as they are considered the most balanced and proportionate face shape. PMU artists can experiment with various eyebrow shapes, such as soft arches, angled brows, or rounded designs. The chosen shape should enhance the natural beauty of the face while complementing the individual’s other features.

Considerations for Heart-Shaped Facial Structures

Heart-shaped faces have a wider forehead and a narrow chin. For this facial structure, PMU artists should aim to balance the proportions by creating softer, rounded eyebrows. The eyebrows should start at a point that aligns with the outer edge of the nostril and gradually arch before tapering off towards the end. This design helps create a more harmonious and flattering look.

Considerations for Diamond-Shaped Facial Structures

Diamond-shaped faces are characterized by wider cheekbones and a more narrow forehead and chin. PMU artists should focus on creating curved eyebrows to soften the angles of the face. The eyebrows should have a gentle arch and extend slightly beyond the outer corner of the eye. This shape helps balance the facial structure and adds symmetry.

Customizing PMU For Different Facial Structures.

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Eyeliner PMU for Different Eye Shapes

Eyeliner PMU is a popular choice for enhancing the eyes and creating a more defined look. Different eye shapes require different eyeliner styles to create the desired effect. Here are some considerations for different eye shapes:

Determining the Eyeliner Style for Different Eye Shapes

To enhance the natural beauty of the eyes, the eyeliner style should be chosen based on the individual’s eye shape. Different eye shapes require specific techniques to create the desired effect. By carefully analyzing the client’s eye shape, PMU artists can determine the most suitable eyeliner style that will flatter and accentuate their eyes.

Considerations for Almond-Shaped Eyes

Almond-shaped eyes are considered the most versatile eye shape, as they can suit various eyeliner styles. PMU artists can create winged eyeliner looks, thin lines, or a smoky effect to enhance the natural shape. It is important to ensure that the eyeliner design follows the natural curve of the eyes and enhances their almond shape.

Considerations for Hooded Eyes

Hooded eyes have a fold of skin that partially covers the eyelid, making the eyeliner application a bit tricky. PMU artists should focus on creating a thicker eyeliner line that is visible when the eyes are open. This technique helps create the illusion of larger eyes and makes the eyeliner more noticeable.

Considerations for Monolid Eyes

Monolid eyes refer to eyes that lack a visible crease on the eyelid. PMU artists should aim to create eyeliner designs that make the eyes appear more open and defined. Techniques like tight-lining or slightly winged eyeliner can help enhance the natural shape of monolid eyes.

Considerations for Downturned Eyes

Downturned eyes have a natural drooping shape at the outer corners. To counterbalance this downward tilt, PMU artists should create a lifted effect with the eyeliner. This can be achieved by extending the eyeliner slightly upwards and creating a slight wing at the outer corners.

Considerations for Upturned Eyes

Upturned eyes have a natural upward tilt at the outer corners. The goal for PMU artists is to maintain and enhance this lovely feature. A thin winged eyeliner or a cat-eye style can further accentuate the upward shape of the eyes.

Lip PMU for Different Lip Shapes

Lip PMU can help individuals achieve fuller, more defined lips or correct any asymmetry. The lip shape should be chosen based on the individual’s natural lip shape and desired outcome. Here are some considerations for different lip shapes:

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Determining the Lip Shape for Each Lip Shape

When customizing lip PMU, PMU artists consider the natural lip shape to ensure a harmonious and flattering result. The goal is to enhance the natural lip features while addressing any specific concerns or desires.

Considerations for Thin Lips

For individuals with thin lips, PMU artists can create the illusion of fuller lips by adding volume and defining the lip contours. Techniques like lip shading or ombre lips can help create the appearance of natural fullness.

Considerations for Full Lips

Full lips can be accentuated by PMU techniques that provide definition and enhance the lip shape. PMU artists can focus on maintaining the natural shape while adding subtle color or highlighting the lip contours.

Considerations for Uneven Lips

Uneven lips require careful attention to create balance and a symmetrical appearance. PMU artists can use techniques like lip lining, shading, or ombre lips to even out the lip shape and provide definition. This customization ensures that the lips appear balanced and proportional.

Considerations for Asymmetrical Lips

Asymmetrical lips can be corrected through precise PMU techniques. PMU artists can analyze the individual’s lip shape and tailor the application to create a more symmetrical appearance. With the careful use of shading and contouring, the asymmetry can be minimized, resulting in more balanced and proportionate lips.

Customizing PMU For Different Facial Structures.

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Color Selection for PMU

Choosing the right color for PMU is crucial in achieving natural-looking and flattering results. The selected color should complement the individual’s skin tone and enhance their features. Here are some considerations for color selection in PMU customization:

Importance of Color Selection in PMU Customization

Color selection plays a significant role in PMU customization as it determines the overall appearance of the permanent makeup. The chosen color should align with the individual’s skin tone, hair color, and personal preferences. By considering these factors, PMU artists can create a look that appears natural and suits the client’s unique features.

Choosing the Right Color for Different Skin Tones

When selecting the appropriate color for PMU, it is essential to consider the individual’s skin tone. PMU artists can choose warm or cool tones, depending on the undertones of the client’s skin. By carefully analyzing the client’s complexion and taking into account their preferences, PMU artists can select a color that blends seamlessly with the skin, resulting in a natural and flattering appearance.

Techniques for PMU Customization

Various techniques can be used in PMU customization, each offering unique benefits and results. PMU artists can choose from microblading, microshading, ombre brows, skin needling, and collagen induction therapy. Understanding these techniques allows artists to customize their approach based on client preferences and desired outcomes.


Microblading is a popular technique that involves creating hair-like strokes to mimic natural eyebrows. This technique is ideal for individuals looking for realistic and defined eyebrows. Microblading offers a natural and semi-permanent solution for those seeking fuller or reshaped eyebrows.


Microshading involves creating a soft powdered effect on the eyebrows, resulting in a more filled-in and defined appearance. This technique is suitable for individuals who desire a makeup-ready look or have sparse or uneven eyebrows. Microshading provides a more polished and uniform result.

Ombre Brows

Ombre brows are created by using a soft shading technique to achieve a gradient effect. This technique starts with a lighter color at the front of the eyebrows and gradually transitions to a darker shade towards the tail. Ombre brows offer a softly defined and natural appearance, suitable for individuals who prefer a more subtle look.

Skin Needling/Collagen Induction Therapy

Skin needling, also known as collagen induction therapy, involves creating micro-injuries on the skin’s surface to stimulate collagen production. This technique can be used in PMU customization to improve the appearance of scars, fine lines, and wrinkles. Skin needling helps create a smoother and more youthful-looking complexion.

The Consultation Process

The consultation process is a crucial step in PMU customization as it allows PMU artists to understand their clients’ preferences, expectations, and facial features. By conducting a thorough consultation, PMU artists can ensure the best possible treatment and experience for their clients.

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Importance of the Consultation Process

The consultation process sets the foundation for a successful PMU customization. It allows PMU artists to gather important information about the client’s desired outcome, their lifestyle, and any specific concerns or limitations. By understanding these factors, PMU artists can tailor their approach and create a customized treatment plan.

Identifying Client Expectations and Preferences

During the consultation, PMU artists should engage in open and honest communication with their clients. It is essential to understand their expectations, preferences, and desired outcome. PMU artists can discuss various options, show examples, and provide professional advice based on their expertise. This collaboration ensures that the clients’ vision is understood and translated into the final results.

Taking into Account Client’s Facial Features and Structures

The consultation process also involves assessing the client’s facial features and structures. PMU artists should carefully analyze the face shape, eyes, lips, and brows to determine the most suitable techniques and designs. By considering these factors, PMU artists can create a customized approach that enhances the individual’s natural beauty and brings out their best features.

Choosing a Professional PMU Artist

Selecting a skilled and experienced PMU artist is crucial in achieving the desired results and ensuring a safe and satisfactory experience. Here are some factors to consider when choosing a PMU artist:

Importance of Finding a Skilled and Experienced Artist

PMU customization requires expertise, precision, and creativity. It is essential to choose a PMU artist who has the necessary skills and experience to deliver exceptional results. A skilled artist will have a thorough understanding of different techniques, facial structures, and color theory, ensuring that the client’s expectations are met.

Checking for License and Certifications

When selecting a PMU artist, it is vital to ensure that they are licensed and certified in the relevant areas. License and certifications indicate that the artist has undergone proper training and meets industry standards. Checking for these credentials provides peace of mind and ensures that the artist follows proper sanitation and safety protocols.

Reading Reviews and Testimonials

Reading reviews and testimonials from previous clients is an excellent way to gauge the quality of a PMU artist’s work. By checking what others have to say about their experience, one can gain insights into the artist’s professionalism, expertise, and ability to deliver satisfying results. Positive reviews and testimonials indicate a reliable and reputable PMU artist.

Viewing Before and After Photos

Before and after photos can provide a visual representation of a PMU artist’s capabilities. By reviewing their portfolio, potential clients can assess the artist’s style, technique, and ability to cater to different facial structures. It is essential to look for consistency in the artist’s work and identify if their aesthetics align with the desired outcome.

Benefits and Risks of PMU Customization

PMU customization offers numerous benefits, but it is important to be aware of the potential risks and considerations. Understanding both sides allows individuals to make informed decisions regarding their PMU journey.

Benefits of PMU Customization

PMU customization offers several advantages. It provides a time-saving solution for individuals who want to enhance their features without the daily hassle of applying makeup. PMU can also help correct imperfections, such as sparse eyebrows or uneven lip shape, resulting in improved self-confidence. Additionally, PMU customization allows individuals to wake up with effortlessly beautiful and defined features, making it ideal for those with busy lifestyles.

Potential Risks and Considerations

While PMU customization can yield remarkable results, it is essential to consider potential risks and limitations. Allergic reactions, infections, and pigmentation changes can occur, especially if proper aftercare instructions are not followed. PMU is a semi-permanent procedure, and the results can vary depending on factors like skin type, lifestyle, and the artist’s technique. It is crucial to discuss any concerns or questions with the PMU artist and adhere to the aftercare guidelines to minimize risks.

Aftercare for PMU

Proper aftercare is essential in ensuring the longevity and desired outcome of PMU customization. By following the recommended aftercare instructions, individuals can optimize the healing process and maintain the integrity of their permanent makeup.

Proper Care and Maintenance of PMU

After the PMU procedure, it is crucial to keep the treated areas clean and avoid excessive touching or scratching. Applying a recommended aftercare ointment or cream can help promote healing and prevent infections. It is important to avoid activities that may impact the healing process, such as swimming, excessive sweating, or sun exposure, until the area has fully healed.

Avoiding Activities That May Affect the Healing Process

During the healing process, it is important to avoid activities that may compromise the results of the PMU customization. Activities like intense exercise, saunas, hot tubs, and excessive sun exposure can cause the pigment to fade or become patchy. By avoiding these activities and following the aftercare guidelines provided by the PMU artist, individuals can ensure the best possible outcome and maintain the integrity of their permanent makeup.

As with any cosmetic procedure, it is crucial to consult with a professional PMU artist who can assess the individual’s unique features, discuss the desired outcome, and provide personalized recommendations. By understanding facial structures, considering different eye and lip shapes, selecting the right colors, employing appropriate PMU techniques, and adhering to proper aftercare, individuals can achieve beautiful and customized results. Remember, choosing a skilled and experienced PMU artist is crucial in ensuring safe and satisfactory outcomes.

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